April 8, 2027 · World Record Attempt
At the same moment, on campuses across America, thousands of athletes will step into ice baths for three minutes — attempting a world record and proving that no athlete has to die from heat stroke. Your school can be one of them. It's free.
Free to participate · No equipment to buy · Full playbook provided
The Attempt
Not for the trophy. Because a record gets attention, attention gets coaches trained, and trained coaches save athletes' lives.
On April 8, 2027, at exactly 2:00 PM Eastern, athletes at every participating school will submerge in ice tubs up to the neck for three minutes. Every single participant counts toward the national total. A small college sending twelve athletes matters exactly as much as a Division I program sending four hundred.
Our multi-venue category application is pending with Guinness World Records.
Every campus. The same three minutes.
April 8, 2027 · 2:00 PM EasternFor Athletic Departments
Your athletic director will ask three questions: what does it cost, who supervises, and who carries liability. Here are the answers before you have to go find them.
Why It Matters
The treatment is a tub of ice water. It costs almost nothing and it is missing from far too many sidelines.
Survival rate when exertional heat stroke is treated with cold-water immersion within 15 minutes.
Football players have died of exertional heat stroke since 1960 — and the rate has not meaningfully improved.
The window. Cool first, transport second — every minute of delay after collapse raises the risk of death.
Three quarters of NCAA exertional heat illness events happen in football — and preseason is the danger zone.
How It Works
You do not need a budget, a committee, or a facilities request. You need a trainer, some tubs, and ice.
Sign up your school online. No fee, no contract, no obligation to hit a headcount.
Name one campus coordinator. Your athletic trainer is the natural choice.
Prep ice tubs on April 8 using the playbook we send you. Cold tubs or stock tanks both work.
Everyone enters at 2:00 PM ET for three minutes. Film it, tally it, send it in.
Why We're Doing This
Eric Hasenyager was a lifelong multisport athlete, until an injury on the football field ended his playing career. He founded Ice Athletes on one unshakable belief: that no athlete, in any sport and at any age, should suffer a preventable heat injury. When Eric died in 2026, the family, friends and athletic community he served made a promise that his mission would not end with him.
His mission continues in every athlete who finishes practice on their own two feet.
Free Resources
Every registered school receives these, free and printable, built for the sideline rather than the filing cabinet.
Dizziness, confusion, hot skin, rapid heartbeat — what to look for and what to do in the first sixty seconds.
Sent with your playbook →Daily preparation, hydration protocol, and heat-monitoring practice for every session.
Sent with your playbook →Cool first, transport second. The immediate actions that decide whether an athlete survives.
Sent with your playbook →Sign Up
Two minutes. No fee, no commitment to a headcount, and you can withdraw any time before April 8.
Nothing. No fee, no equipment purchase, no travel. If you already own cold tubs you are ready; if not, livestock stock tanks work and cost very little.
A certified athletic trainer supervises every site — no site operates without one. Your existing athletics waivers and medical protocols govern, with a signed event waiver on top. We provide the waiver template.
Cold-water immersion is the validated field treatment for exertional heat stroke, and the same protocol that makes it safe as a treatment makes it safe as an event: trainer supervision, a hard three-minute limit, pre-participation screening, a buddy system, a warm recovery area, and the freedom to exit at any moment.
Send five or five hundred. Every participant counts toward the national total, and there is no minimum roster size.
No. We manage the application centrally. You submit a tally sheet and timestamped video.
Three minutes of cold. A lifetime of coaches who know what to do.
April 8, 2027. Three minutes of cold water, one world record, and a generation of coaches who know what to do when an athlete goes down.